The Vault


March 2022


6 centres – Westfield QLD


Capture Collective, Little & Large

L&L Services

Concept design & Build, Graphic design, Event management, Costume Design, Activation

An all time favourite of ours. Six different scaled sets across the 6 Queensland Westfields.

All green everything. From a giant vault door to the custom Westfield Plus bullion bars, not one item went un-customized for this campaign.

Starting with a great brief from the Westfield team, the concept was a vault-style activation that created hype and interactivity around the chance to win a large cash prize every day.

Features we geeked out over:

  • Giant Vault door, beautifully layered painted single colour to showcase the shadowing and depth of the detailing.
  • Custom keys & tags as the “win mechanic”. Choose your cubby to reveal a prize.
  • Custom Westfield Plus imprinted silver bullion bars
    (days of experimenting went into creating these – okay weeks)
  • Styling features, from custom in-house upholsterd bench to vintage lamps.
  • The outfits including in-house made banker hats.
  • The pristine build.
  • The ligthing and tech features including curved LED tickers.