The Vault

An all time favourite of ours. Six different scaled sets across the 6 Queensland Westfields.

All green everything. From a giant vault door to the custom Westfield Plus bullion bars, not one item went un-customized for this campaign.

Starting with a great brief from the Westfield team, the concept was a vault-style activation that created hype and interactivity around the chance to win a large cash prize every day.

Features we geeked out over:

• Giant Vault door, beautifully layered painted single colour to showcase the shadowing and depth of the detailing.
• Custom keys & tags as the “win mechanic”. Choose your cubby to reveal a prize.
• Custom Westfield Plus imprinted silver bullion bars
  (days of experimenting went into creating these – okay weeks)
• Styling features, from custom in-house upholsterd bench to vintage lamps.
• The outfits including in-house made banker hats.
• The pristine build.
• The ligthing and tech features including curved LED tickers.