Havaianas Pop-up Store for 'Stradi Slides'. Green and Metal Display showcasing their new slide style.

Havaianas Pop-up

Date

October 2023

Location

Westfield Bondi Junction — Sydney

Photography

Little & Large

L&L Services

Concept design & Build, Graphic design, Event management, Activation

Havaianas approached us with the opportunity to design, build, and activate a pop-up store to showcase their latest product, the ‘Stradi Slide.’

Drawing inspiration from their global campaign, we curated a space that focused on simplicity and elegance. Utilizing high-quality materials and subtle lighting features, we aimed to create an inviting atmosphere within the bustling shopping center.

One highlight of the design was the lenticular wall, an effective concept that seamlessly transitioned between product displays and brand messaging, depending on the viewer’s perspective.

Havainanas Pop-up store in Westfield Bondi Junction. Full angle view.
Green and Yellow Entry Wall to Pop-up Store. Displayed with, translucent green acrylic panels, the yellow 'havaianas' logo, and computerised, automatic scrolling signage.
Green and Yellow Lenticular Wall. Transitioning between Brand Messaging and Product Displays.
Green Sign with Yellow Lettering against Green Mesh Wall.
Havaianas Green and Yellow Rear End Entry to Pop-up Store. With yellow brand messaging, signage, and an interactive Digital Display.
Angled view of entire Havaianas Green and Yellow Pop-up store.
Display of Coloured Havaianas against Green Mesh Wall with Green and Yellow Signage either side.
Birds Eye View of Havaianas Pop-up set with Large Digital Display Hung from Ceiling of Westfield Bondi Junction.
Inside view of the Lenticular wall with Display of Havaianas Slides on the Mesh Wall Display and Concrete Blocks.
Angled View of Rear End Entrance to Pop-up Store. Green Display with Yellow Lettering of the Logo, Brand Messaging, and an Interactive Digital Display.
Green Mesh Wall Display for the Havaianas 'Stradi Slides'.
Havaianas Orange Stradi Slides.